Call For Papers - The World's Largest Index/List of Call For Papers

The World's Largest Index of Call For Papers

44th BANGKOK World Congress on “Marketing & Business Studies ” (WCMBS-25) scheduled on Dec. 22-24, 2025 Bangkok (Thailand)

WCMBS-25

URL: https://iceebm.org/conference/354
Event Date: 2025-12-22 ~ 2025-12-24
Submission Date: 2025-12-01
Organizer: ICEEBM
Location: Bangkok, Thailand

International Business Marketing Business, Economics & Management (General) African Studies & History European Studies American Literature & Studies Asian Studies & History

Call for papers/Topics

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

I. Strategic Marketing & Management

Marketing Strategy in a Dynamic Environment:
- Agile Marketing and adaptability in rapidly changing markets.
- Developing resilient marketing strategies for economic uncertainty and global crises.
- Strategic marketing for new product/service development and innovation.
- Market segmentation, targeting, and positioning in diverse markets.
- Competitive strategy and market entry strategies.

Brand Management & Branding in the Digital Age:
- Building strong brands in a fragmented media landscape.
- Brand storytelling and narrative marketing.
- Brand equity, brand loyalty, and brand extension strategies.
- Employer branding and talent attraction.
- Personal branding for professionals and leaders.

International & Global Marketing:
- Marketing in emerging markets and developing economies.
- Cross-cultural consumer behavior and communication.
- Global branding and standardization vs. adaptation strategies.
- Export marketing and international market entry modes.
- Geopolitical impacts on international business and marketing.

Sales & Channel Management:
- Strategic sales force management and sales enablement.
- Omnichannel strategies and seamless customer experiences.
- Channel conflict resolution and collaboration.
- Sales technology (CRM, sales automation) and its impact.

II. Digital Marketing & Technology

Artificial Intelligence (AI) & Machine Learning (ML) in Marketing:
- AI for customer segmentation, personalization, and predictive analytics.
- Generative AI for content creation, copywriting, and campaign development.
- AI-powered chatbots, virtual assistants, and customer service automation.
- Ethical implications of AI in marketing (bias, privacy, transparency).

Data-Driven Marketing & Marketing Analytics:
- Big Data in marketing: collection, analysis, and actionable insights.
- Marketing attribution models and ROI measurement.
- Customer journey mapping and experience optimization through data.
- Data privacy (GDPR, CCPA, etc.) and its impact on marketing strategies.

Social Media Marketing & Influencer Marketing:
- Strategies for building community and engagement on social platforms.
- Leveraging user-generated content and viral marketing.
- Measuring ROI of social media campaigns.
- Ethics of influencer marketing and disclosure.

Content Marketing & SEO:
- Developing effective content strategies for various platforms and audiences.
- SEO best practices for organic visibility and search engine algorithms.
- Content personalization and dynamic content delivery.

Mobile Marketing & Emerging Technologies:
- Mobile-first strategies, app marketing, and location-based services.
- Marketing with AR/VR/Metaverse technologies.
- Wearable technology and IoT in marketing.
- Voice search and audio marketing.

E-commerce & Digital Commerce:
- Optimizing online sales funnels and conversion rates.
- Subscription models and recurring revenue strategies.
- Marketplaces and platform strategies.
- Cross-border e-commerce challenges and opportunities.

III. Consumer Behavior & Psychology

Consumer Decision-Making in the Digital Age:
- The impact of online reviews, social proof, and digital word-of-mouth.
- Cognitive biases and heuristics in online purchasing.
- Attention economy and consumer engagement strategies.

Psychology of Persuasion & Influence:
- Neuromarketing and understanding consumer responses.
- Behavioral economics in marketing.
- Emotional branding and connection.

Segmentation & Psychographics:
- Understanding diverse consumer segments (e.g., Gen Z, Gen Alpha, older demographics).
- Cultural influences on consumption patterns.
- Ethical considerations in consumer profiling.

IV. Business Ethics, Sustainability & Social Responsibility

Sustainable Marketing & Green Business:
- Marketing sustainable products and services effectively.
- Communicating corporate social responsibility (CSR) and environmental, social, and governance (ESG) initiatives.
- Greenwashing vs. authentic sustainability efforts.
- Circular economy business models and marketing.

Ethical Marketing & Consumer Protection:
- Addressing deceptive advertising, dark patterns, and manipulative marketing practices.
- Data privacy and consumer consent.
- Marketing to vulnerable populations.

Corporate Social Responsibility (CSR) & Stakeholder Engagement:
- Integrating social and environmental goals into core business strategy.
- Measuring and reporting on CSR impact.
- Stakeholder theory and engagement beyond shareholders.

Diversity, Equity, and Inclusion (DEI) in Business & Marketing:
- Inclusive marketing campaigns and representation.
- Diversity in leadership and workforce.
- Addressing systemic biases in business practices.

V. Organizational Management & Strategy

Leadership & Organizational Behavior:
- Leading in a hybrid work environment.
- Developing agile and resilient organizations.
- Employee engagement, motivation, and well-being.
- Change management and organizational transformation.

Human Resource Management (HRM):
- Talent acquisition and retention in competitive markets.
- Performance management and employee development.
- The future of work: automation, gig economy, lifelong learning.
- HR analytics and data-driven HR.

Innovation & Entrepreneurship:
- Fostering a culture of innovation within organizations.
- Lean startup methodologies and agile development.
- Funding strategies for startups and scale-ups.
- Social entrepreneurship and impact investing.

Supply Chain Management & Logistics:
- Building resilient and sustainable supply chains.
- Digitalization of supply chains (blockchain, IoT).
- Global logistics and risk management.

Financial Management & Economics:
- Corporate finance strategies and investment decisions.
- Financial technology (FinTech) and its impact on business.
- Economic forecasting and market analysis.
- Risk management and corporate governance.

Project Management & Operations:
- Agile project management methodologies.
- Process optimization and efficiency improvements.
- Quality management and continuous improvement.

VI. Emerging Trends & Interdisciplinary Approaches

The Metaverse and Web3 in Business:
- New business models and opportunities in virtual worlds.
- NFTs, decentralized autonomous organizations (DAOs), and blockchain applications.
- Marketing and consumer behavior in immersive digital environments.

Future of Retail & E-commerce:
- Experiential retail and phygital strategies.
- Personalized shopping experiences and AI-powered recommendations.
- Supply chain innovations for last-mile delivery.

Cross-Sectoral Applications:
- Marketing and business strategies in healthcare, education, non-profits, tourism, sports, and entertainment.
- Public sector marketing and social marketing.

Event Promotion

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2026-02-08 ~ 2026-02-12

Journal Promotion