49th PARIS World Congress on “Marketing, Education, Social Sciences & Humanities” (WMESH-25) scheduled on Dec. 3-5, 2025 Paris (France)

WMESH-25


Marketing Educational Administration Educational Technology Physical Education & Sports Medicine Education Educational Administration Educational Psychology & Counseling Higher Education Special Education Teaching & Teacher Education



Call for papers/Topics



Topics of interest for submission include any topics related to:



I. Marketing




  • Digital Marketing:


    • Social Media Marketing (strategies, analytics, influencer marketing)

    • Content Marketing (creation, distribution, storytelling)

    • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

    • Email Marketing and Automation

    • Mobile Marketing

    • E-commerce and Online Retail

    • Data Analytics in Marketing (big data, AI, machine learning for insights)

    • Digital Advertising (programmatic, native, video ads)

    • Customer Relationship Management (CRM) in the digital age



  • Consumer Behavior:

    • Consumer psychology and decision-making

    • Cultural influences on consumption

    • Neuromarketing

    • Brand loyalty and engagement

    • Ethical consumerism and sustainable consumption



  • Strategic Marketing:

    • Brand Management and Branding Strategies

    • Marketing Communications (integrated marketing, advertising, PR)

    • Market Research and Segmentation

    • Product Development and Innovation

    • Global Marketing and Cross-cultural Marketing

    • Marketing Ethics and Social Responsibility

    • Marketing in specific industries (e.g., tourism, healthcare, non-profit)



  • Emerging Trends in Marketing:

    • AI and Marketing (personalization, automation, predictive analytics)

    • Virtual Reality (VR) and Augmented Reality (AR) in Marketing

    • Metaverse Marketing

    • Web3 and Decentralized Marketing

    • Sustainability and Green Marketing





II. Education




  • Educational Technology (EdTech):


    • E-learning and Online Education

    • Blended Learning Models

    • Gamification in Education

    • AI in Education (personalized learning, intelligent tutoring systems)

    • Virtual and Augmented Reality in the Classroom

    • Digital Literacy and Citizenship



  • Curriculum and Instruction:

    • Curriculum Development and Innovation

    • Pedagogical Approaches (e.g., active learning, project-based learning)

    • Assessment and Evaluation Methods

    • Differentiated Instruction

    • Teacher Education and Professional Development

    • Inclusive Education and Special Needs Education



  • Educational Policy and Administration:

    • Education Reform and Policy

    • Higher Education Management

    • Educational Leadership

    • Funding and Economics of Education

    • Quality Assurance in Education



  • Psychology of Education:

    • Cognitive Development and Learning

    • Motivation and Engagement in Learning

    • Educational Psychology Research

    • Student Well-being and Mental Health in Education



  • Global and Comparative Education:

    • International Education Systems

    • Cross-cultural Perspectives on Education

    • Education for Sustainable Development (ESD)





III. Social Sciences




  • Sociology:


    • Social Inequality and Stratification

    • Urban and Rural Sociology

    • Family and Gender Studies

    • Sociology of Culture

    • Social Movements and Collective Action

    • Global Sociology and Development



  • Psychology:

    • Cognitive Psychology

    • Developmental Psychology

    • Social Psychology

    • Clinical and Counseling Psychology

    • Organizational Psychology

    • Cross-cultural Psychology

    • Neuroscience and Behavior



  • Political Science:

    • Political Theory and Philosophy

    • International Relations and Global Governance

    • Comparative Politics

    • Public Policy and Administration

    • Democracy and Authoritarianism

    • Conflict Resolution and Peace Studies



  • Economics:

    • Microeconomics and Macroeconomics

    • Development Economics

    • Behavioral Economics

    • Environmental Economics

    • Public Finance

    • Labor Economics



  • Anthropology:

    • Cultural Anthropology

    • Archaeology

    • Linguistic Anthropology

    • Biological Anthropology

    • Ethnography and Fieldwork Methods





IV. Humanities




  • History:


    • Specific Historical Periods and Regions

    • Social and Cultural History

    • Political and Economic History

    • Digital Humanities in History

    • Public History and Memory Studies



  • Literature and Languages:

    • Literary Theory and Criticism

    • World Literatures and Comparative Literature

    • Linguistics and Sociolinguistics

    • Translation Studies

    • Creative Writing

    • Digital Philology



  • Philosophy and Ethics:

    • Metaphysics and Epistemology

    • Ethics and Moral Philosophy

    • Political Philosophy

    • Philosophy of Mind

    • Aesthetics and Philosophy of Art

    • Applied Ethics (e.g., bioethics, business ethics)



  • Arts and Culture:

    • Art History and Criticism

    • Music and Performance Studies

    • Film Studies and Cinema

    • Visual Arts and Design

    • Cultural Studies and Identity

    • Museum Studies and Heritage Preservation



  • Religious Studies and Theology:

    • Comparative Religion

    • Religious Texts and Traditions

    • Sociology of Religion

    • Religion and Ethics





V. Interdisciplinary and Cross-Cutting Themes




  • Digital Humanities/Social Sciences: The impact of technology on research, teaching, and cultural production in these fields.

  • Sustainability and Climate Change: Addressing environmental challenges through the lenses of marketing, education, social sciences, and humanities.

  • Globalization and Cultural Exchange: The impact of interconnectedness on societies, economies, and cultural identities.

  • Social Justice and Human Rights: Exploring issues of equality, equity, and human dignity across various contexts.

  • Methodologies and Research Methods: Qualitative, quantitative, and mixed methods approaches relevant to all fields.

  • Policy and Practice: Bridging academic research with real-world applications and policy implications.

  • Communication Studies: The role of communication in all these domains, including media studies, public relations, and strategic communication.